Amar Ujala
▲ Growing· #59 in category
Joined 2011 ·
Channel Health
Growing
Both views and subs trending up
Views Trend (28D)
-17.4% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$1.20–$4.20 / 1k views
Est. from category CPM
Upload Cadence
197 videos / week
Lifetime average
4.0B
▲ +2.3M last week
9.7M
▲ +0.1% last 28d
$13K–$45K
Last 28 days
3.2M
Mar 10 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~1.5M–3.2M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Mar 14 | 2.3M | +0 | partial day |
| Mar 13 | 0 | +0 | steady |
| Mar 13 | 1.5M | +10.0K | steady |
| Mar 12 | 0 | +0 | steady |
| Mar 12 | 2.2M | +0 | steady |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Ratio: new subs per 100M views. Weeks with ratio = 0 may indicate a data anomaly.
Subscriber surge accelerating
+10.0K subs gained on Mar 13 — the highest single-week gain in this 8-point window. Likely driven by a high-performing video upload.
Mar 10 sub anomaly
Zero subscriber growth despite 3.2M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, Amar Ujala sustains 2–2M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Founded in 1948, Amar Ujala is one of India’s leading Hindi newspapers with 22 editions in 179 districts in 6 states and 2 union territories. With a total daily readership of 4.70 crore (Source: IRS20...