NPR Music
▲ Declining· #56 in category
Joined 2008 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
+10.5% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.60–$1.80 / 1k views
Est. from category CPM
Upload Cadence
3 videos / week
Lifetime average
4.3B
▲ +1.7M last week
12.5M
▼ 0.0% last 28d
$4K–$11K
Last 28 days
1.7M
Mar 14 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~933.5K–1.7M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Mar 14 | 1.7M | +0 | partial day |
| Mar 13 | 0 | +0 | steady |
| Mar 13 | 933.5K | +0 | steady |
| Mar 12 | 0 | +0 | steady |
| Mar 12 | 1.2M | +0 | strong |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Ratio: new subs per 100M views. Weeks with ratio = 0 may indicate a data anomaly.
Mar 14 sub anomaly
Zero subscriber growth despite 1.7M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, NPR Music sustains 1–1M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
The official YouTube channel for NPR Music featuring Tiny Desk Concerts, live shows, documentaries and more. Find more at www.npr.org/music