Barbie
▲ Declining· #61 in category
Joined 2005 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-20.4% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.90–$2.10 / 1k views
Est. from category CPM
Upload Cadence
5 videos / week
Lifetime average
5.6B
▲ +1.3M last week
13.2M
▼ 0.0% last 28d
$8K–$19K
Last 28 days
3.1M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~920.1K–3.1M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 1.3M | +0 | partial day |
| Apr 12 | 1.8M | +0 | strong |
| Apr 11 | 1.7M | +0 | strong |
| Apr 10 | 920.1K | +0 | steady |
| Apr 9 | 3.1M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 3.1M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, Barbie sustains 1–2M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Welcome to the official Barbie YouTube Channel where you and your little one can join Barbie and her friends on their latest adventures through specials, series, and more! About Barbie: For over 65 ...