Business Insider
▲ Declining· #2 in category
Joined 2009 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-31.6% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$2.40–$6.00 / 1k views
Est. from category CPM
Upload Cadence
9 videos / week
Lifetime average
6.5B
▲ +1.2M last week
10.5M
▼ 0.0% last 28d
$21K–$52K
Last 28 days
3.5M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~811.2K–3.5M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 1.2M | +0 | partial day |
| Apr 12 | 1.7M | +0 | strong |
| Apr 11 | 1.5M | +0 | steady |
| Apr 10 | 811.2K | +0 | steady |
| Apr 9 | 3.5M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 3.5M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, Business Insider sustains 1–2M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
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