LEGO
▲ Declining· #24 in category
Joined 2005 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-51.1% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.90–$2.10 / 1k views
Est. from category CPM
Upload Cadence
46 videos / week
Lifetime average
27.7B
▲ +3.7M last week
21.6M
▼ 0.0% last 28d
$13K–$31K
Last 28 days
9.8M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~2.3M–9.8M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 3.7M | +0 | partial day |
| Apr 12 | 2.3M | +0 | steady |
| Apr 11 | -3.7M | +0 | steady |
| Apr 10 | 2.5M | +0 | steady |
| Apr 9 | 9.8M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 9.8M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, LEGO sustains 2–5M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Welcome to the official LEGO® YouTube channel, where everything is awesome! 🙌 This is the place where you can find all the latest and greatest LEGO videos from your favorite LEGO themes, along with ...