SET India
▲ Declining· #3 in category
Joined 2006 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-34.5% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.90–$2.10 / 1k views
Est. from category CPM
Upload Cadence
166 videos / week
Lifetime average
187.6B
▲ +22.2M last week
189.0M
▼ 0.0% last 28d
$158K–$368K
Last 28 days
74.4M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~14.1M–74.4M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 22.2M | +0 | partial day |
| Apr 12 | 34.9M | +0 | strong |
| Apr 11 | 29.8M | +0 | steady |
| Apr 10 | 14.1M | +0 | steady |
| Apr 9 | 74.4M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 74.4M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, SET India sustains 14–39M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Sony Entertainment Television is one of the leading Hindi General Entertainment channels in India. Since its launch in October 1995, SET has created a unique space, in television programming, with mov...