Vlad and Niki
▲ Declining· #2 in category
Joined 2018 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-29.7% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.90–$2.10 / 1k views
Est. from category CPM
Upload Cadence
2 videos / week
Lifetime average
120.4B
▲ +17.8M last week
149.0M
▼ 0.0% last 28d
$115K–$267K
Last 28 days
51.8M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~10.2M–51.8M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 17.8M | +0 | partial day |
| Apr 12 | 25.8M | +0 | strong |
| Apr 11 | 21.6M | +0 | steady |
| Apr 10 | 10.2M | +0 | steady |
| Apr 9 | 51.8M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 51.8M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, Vlad and Niki sustains 10–28M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
“Vlad & Niki” is the global preschool phenomenon and highest rated kids channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fu...