ET Now Swadesh
▲ Growing· #25 in category
Joined 2021 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-29.5% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$2.40–$6.00 / 1k views
Est. from category CPM
Upload Cadence
482 videos / week
Lifetime average
2.4B
▲ +1.4M last week
4.8M
▲ +0.2% last 28d
$30K–$74K
Last 28 days
4.8M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~1.3M–4.8M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 1.4M | +0 | partial day |
| Apr 12 | 2.2M | +0 | steady |
| Apr 11 | 2.8M | +0 | steady |
| Apr 10 | 1.3M | +0 | steady |
| Apr 9 | 4.8M | +10.0K | upload spike |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Subscriber surge accelerating
+10.0K subs gained on Apr 9 — the highest single-week gain in this 6-point window. Likely driven by a high-performing video upload.
Views floor is very high
Even in "off" weeks, ET Now Swadesh sustains 1–3M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Launched in 2022 by Times Network, the broadcast News & Entertainment division of Bennett Coleman & Company Limited, ET Now Swadesh is India’s modern Hindi Business News Channel built on the foundatio...