Fenty Beauty By Rihanna
▲ Declining· #96 in category
Joined 2016
Channel Health
Stable
Consistent performance
Views Trend (28D)
-44.4% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$0.90–$2.10 / 1k views
Est. from category CPM
Upload Cadence
2 videos / week
Lifetime average
262.1M
▲ +80.9K last week
1.1M
▼ 0.0% last 28d
$896–$2K
Last 28 days
308.2K
Apr 8 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~80.9K–231.6K
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 80.9K | +0 | partial day |
| Apr 12 | 127.5K | +0 | steady |
| Apr 11 | 147.4K | +0 | steady |
| Apr 10 | 100.2K | +0 | steady |
| Apr 9 | 231.6K | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 8 sub anomaly
Zero subscriber growth despite 308.2K views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
About
Rihanna's vision of haircare, makeup, skincare + fragrance for all. Available online & worldwide at Sephora, Harvey Nichols, Boots & select Asia duty free shops 🖤 #crueltyfree