OTV
▲ DecliningJoined 2012 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-43.6% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$1.20–$4.20 / 1k views
Est. from category CPM
Upload Cadence
622 videos / week
Lifetime average
13.8B
▲ +4.4M last week
12.2M
▼ 0.0% last 28d
$39K–$135K
Last 28 days
14.5M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~2.9M–14.5M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 4.4M | +0 | partial day |
| Apr 12 | 5.1M | +0 | steady |
| Apr 11 | 5.1M | +0 | steady |
| Apr 10 | 2.9M | +0 | steady |
| Apr 9 | 14.5M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 14.5M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, OTV sustains 3–7M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Odisha Television popularly known as OTV was launched as a cable channel on 17 April, 1997. Odisha TV's first live telecast was Biju Babu's last rites. Since 25 years OTV enjoys 45 Million Odia speaki...