Squat University
▲ DecliningJoined 2014 ·
Channel Health
Stable
Consistent performance
Views Trend (28D)
-44.5% vs prior period
Sub Momentum
+0 gained this week
Revenue Efficiency
~$1.20–$3.60 / 1k views
Est. from category CPM
Upload Cadence
7 videos / week
Lifetime average
5.2B
▲ +1.2M last week
6.7M
▼ 0.0% last 28d
$12K–$35K
Last 28 days
4.4M
Apr 9 — post upload
Growth Trends
Weekly views
Spikes on upload day, baseline ~959.6K–4.4M
Weekly subscriber gain
Recent weekly stats
Last 5 data points
| Week | Views | +Subs | Signal |
|---|---|---|---|
| Apr 13 | 1.2M | +0 | partial day |
| Apr 12 | 1.6M | +0 | steady |
| Apr 11 | 1.6M | +0 | steady |
| Apr 10 | 959.6K | +0 | steady |
| Apr 9 | 4.4M | +0 | sub dip |
Views-to-subscriber conversion
Sub gain relative to weekly view volume
Apr 9 sub anomaly
Zero subscriber growth despite 4.4M views that week. Possible data artifact, or audience retention without conversion — worth monitoring.
Views floor is very high
Even in "off" weeks, Squat University sustains 1–2M weekly views. This baseline is a strong moat — hard for competitors to match at scale.
About
Dr. Aaron Horschig is a physical therapist, strength coach, & author of the Wall Street Journal bestsellers Rebuilding Milo & The Squat Bible. On this channel, you’ll learn how to move better, lift st...